Ecommerce engineering work

Product Data and Translation Sync Platform

IN-HOUSE SHOPIFY PLUS ENGINEERING

Led development of a product-ingestion platform that synchronized enterprise catalog data across Fender's Shopify Plus storefronts.

Enabled non-engineering teams to run and monitor multi-store product and translation updates.

Large-Scale Ecommerce Performance Optimization

IN-HOUSE SHOPIFY PLUS ENGINEERING

Led performance initiatives across Fender's global Shopify Plus storefronts, improving page-load speed, Core Web Vitals, product discovery, media delivery, and frontend maintainability.

Cut homepage load from approximately 10s to 4s and reduced PDP LCP by more than 50%.

Clean Strength Shopify storefront, merchandising, and subscription management

OWNED ECOMMERCE BRAND / SHOPIFY

Built and operated the Shopify storefront for an owned DTC supplement brand, combining Liquid theme work with subscriptions, merchandising, catalog management, and day-to-day ecommerce operations.

Owned subscription CPG storefront with one-time and recurring purchase flows.

Custom PDP Media Gallery Across Fender and Sub-Brands

IN-HOUSE COMMERCE ARCHITECTURE

Designed and evolved reusable React media architecture across Fender, Jackson, and PreSonus storefronts, preserving the core experience through an SFCC-to-Shopify Plus migration.

The same rendering architecture served multiple brands and survived the move from SFCC to Shopify Plus.

Personalized Onboarding & Experimentation for Fender Play

IN-HOUSE PRODUCT ENGINEERING

Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.

Increased post-trial monthly active retention by 1.2% across two experiment cohorts.

Soft Arcade Games

OWNED PRODUCT / BROWSER GAMING / PRODUCT ANALYTICS

A lightweight browser game platform built for instant no-login play and instrumented like a SaaS product. Soft Arcade combines fast web-native gameplay with PostHog analytics for funnels, repeat play, score submission behavior, difficulty balancing, and session replay.

Portland Painting and Restoration WordPress to Next.js migration with Asana estimate flow

Painting contractor / lead generation

Migrated a WordPress site to a custom Next.js build and connected estimate requests to an Asana workflow.

WordPress production recovery and plugin conflict remediation for EB5G

WEBSITE RECOVERY / WORDPRESS

Recovered a broken WordPress site after failed core/plugin updates by rolling back the environment, isolating plugin conflicts, and restoring site/admin functionality.

Bilingual website and online presence build for Taco Machine PDX

SMALL BUSINESS WEBSITE / BILINGUAL EXPERIENCE

Built a bilingual website for a Portland food cart to improve discoverability and support both English- and Spanish-speaking customers.

Upper Left Indie music discovery platform and editorial website

MEDIA PLATFORM / MUSIC / WEB EXPERIENCE

Built and maintained an independent Pacific Northwest music platform focused on artist discovery, playlists, and editorial content.