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Clean Strength Shopify storefront, merchandising, and subscription management

Built and operated the Shopify storefront for an owned DTC supplement brand, combining Liquid theme work with subscriptions, merchandising, catalog management, and day-to-day ecommerce operations.

Clean Strength Shopify storefront, merchandising, and subscription management screenshot
Direct experience on both sides of ecommerce: engineering the storefront and operating the catalog, collections, pricing, promotions, product content, and recurring purchase experience.

Context

Clean Strength is an owned DTC supplement brand. Its Shopify storefront needed to support products including protein, creatine, vitamins, and wellness products; one-time and recurring purchases; and frequent merchandising and content updates.

Problem

The site needed to function as more than a basic product catalog. It had to support product presentation, collection organization, subscription purchasing, customer trust signals, and regular merchandising changes without requiring a full rebuild each time.

Solution

  • Customized the Shopify Liquid theme to support the brand, catalog, and ongoing merchandising needs
  • Managed product setup, catalog structure, merchandising, collections, and storefront content
  • Designed and refined product presentation for supplements like protein, creatine, vitamins, and wellness products
  • Managed one-time and recurring purchase options without overstating custom checkout engineering
  • Maintained hands-on ecommerce operations including product updates, pricing, content, and promotions
  • Improved storefront clarity across collection pages, PDPs, navigation, and customer-facing content

Results

  • Built and operated a real Shopify storefront for a DTC supplement brand
  • Created a maintainable product catalog and collection structure
  • Supported one-time and subscription purchase flows
  • Gained hands-on operator experience alongside development, including merchandising, product setup, pricing, promotions, and ecommerce management
  • Used the storefront as a real-world testing ground for Shopify UX, content, subscriptions, and product presentation decisions

Stack

ShopifyLiquidTheme customizationSubscriptionsProduct merchandisingEcommerce operations
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Clean Strength Shopify storefront, merchandising, and subscription management | Rose City Commerce