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Rose City Commerce

Portland-based ecommerce and web development

Rose City Commerce is owned and operated by Liam Crawshaw, a Portland-based ecommerce engineer focused on building practical websites, storefronts, integrations, and internal tools.

Over the past several years, I've worked across enterprise ecommerce platforms, Shopify storefronts, custom web applications, product data systems, and performance initiatives supporting brands including Fender, PreSonus, Jackson, and Leatherman, while also helping local businesses and independent brands improve their digital presence.

Today, Rose City Commerce helps businesses build and maintain Shopify storefronts, websites, integrations, and internal workflows without unnecessary complexity.

How I Work

I focus on practical improvements that help businesses operate more smoothly, whether that's improving a storefront experience, simplifying content management, increasing site speed, or reducing manual work through automation.

I prefer clear communication, maintainable systems, and long-term relationships over oversized scopes and complicated process.

Core Focus Areas

  • Shopify development
  • Ecommerce UX and storefront customization
  • Website performance and technical SEO
  • Product data and integrations
  • WordPress and Next.js websites
  • Automation and internal tooling
  • Ongoing maintenance and support

Direct developer contact

When you work with Rose City Commerce, you work directly with the person planning the project, writing the code, and supporting the work after launch.

No layers of communication

No account managers. No layers of communication. Just direct collaboration and practical technical execution.

Values

Clarity

Clear priorities, realistic recommendations, and straightforward communication.

Practical Speed

Move quickly where it matters without creating technical debt that causes problems later.

Maintainable Systems

Build solutions that clients can realistically maintain and grow over time.

Long-Term Thinking

Focus on durable systems and relationships rather than short-term fixes.

Want to talk through a project?

Send us your site, goals, or current pain points and we’ll give you a practical recommendation.