Storefronts
Build or improve Shopify storefronts so customers can browse products, understand options, and check out without friction.
Typical work: Shopify builds, migrations, theme updates, PDPs, collections, and product galleries.
Shopify, websites, and workflow fixes for small teams.
We help Portland-area businesses improve storefronts, rebuild aging sites, clean up product data, and connect the tools that keep orders and leads moving.
Built for small Portland teams
Home-grown support for teams that need practical technical help without agency layers.
- Home services and trades: remodelers, painters, HVAC, electricians, and landscapers that need more qualified local leads.
- Professional services: law, accounting, therapy, clinics, and consultants that need clear websites and intake workflows.
- Food, retail, and maker brands: coffee shops, bakeries, boutiques, and local product brands that want stronger ecommerce sales.
Recent work includes Portland Painting and Restoration, Taco Machine PDX, Clean Strength, EB5G, and Upper Left Indie.
What we do
Focused technical help for ecommerce teams and local businesses that need practical execution.
Performance
Tighten slow or messy ecommerce experiences by removing bottlenecks in themes, scripts, images, and templates.
Typical work: Core Web Vitals cleanup, mobile PDP fixes, app/script audits, and analytics checks.
Product Data
Organize product information so catalogs, metafields, feeds, and internal tools stay easier to manage.
Typical work: metafield planning, product imports, sync tooling, feed cleanup, and admin workflows.
Websites & Automation
Rebuild small business websites and connect forms, email, task systems, and notifications around the way the team works.
Typical work: WordPress to Next.js migrations, lead-gen sites, form routing, and Slack/Asana alerts.
How it works
Simple process, clear scope, direct communication.
- Step 1
Quick audit
Review your current site, tools, and bottlenecks to identify the highest-impact next move.
- Step 2
Plan + estimate
Translate priorities into a clear scope, timeline, and pricing before development starts.
- Step 3
Build + integrate
Implement the website, ecommerce updates, and automations with practical handoff documentation.
- Step 4
Launch + iterate
Ship confidently, monitor outcomes, and improve based on real lead and sales data.
Popular systems we work withShopifySFCCNext.jsGoogle Analytics (GA4)GTMSegmentMailchimpKlaviyoAsanaJiraSlackGoogle Ads
Free quick site review
Free quick site review
Send your website and we will review it for speed, conversion, SEO, and automation opportunities you can act on.
What you get
- Top conversion or lead-flow blockers
- Quick speed and technical SEO check
- Tracking and attribution sanity check
- One practical automation recommendation
Recent work
Recent projects across Shopify, WordPress recovery, bilingual local websites, owned ecommerce, and independent media platforms.
WebsitesNext.jsTypeScriptCanvasPostHogAnalyticsCloudflarePerformance
Soft Arcade Games
OWNED PRODUCT / BROWSER GAMING / PRODUCT ANALYTICS
A lightweight browser game platform built for instant no-login play and instrumented like a SaaS product. Soft Arcade combines fast web-native gameplay with PostHog analytics for funnels, repeat play, score submission behavior, difficulty balancing, and session replay.
View case study
WebsitesA/B TestingAnalyticsReactStorybookRetention
Personalized Onboarding & Experimentation for Fender Play
IN-HOUSE PRODUCT ENGINEERING
Built personalized onboarding flows, custom React experimentation infrastructure, analytics tracking, and shared UI systems for Fender Play, helping product teams measure activation, iterate on onboarding experiences, and improve post-trial retention.
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ShopifyAWS LambdaPolarisGraphQLAdmin ToolsAutomationPIM
Product Data and Translation Sync Platform
IN-HOUSE ECOMMERCE ENGINEERING
Built an internal synchronization platform for product specifications, translations, metafields, and catalog data between a PIM system and multiple Shopify storefronts.
View case studyNeed a digital partner for your next build?
You work directly with us. Small team, clear communication, and practical next steps.