Build & Integrations
- Shopify theme and section development
- SFCC cartridge and site enhancements
- Headless and API integrations
- PIM/ERP integration support
Senior eCommerce engineering + growth
Faster stores. Higher conversion. Clean data.
I build and optimize Shopify + SFCC storefronts with CRO, SEO, analytics, and paid search support.
Trusted by growing commerce teams
Shopify + SFCC experience
Senior engineer-led delivery
Performance + growth integrated
Built to work with existing teams
PlatformsShopifySFCCGA4GTMSegmentKlaviyoGoogle Ads
What I do
Build + optimize + measure + scale. Senior-level implementation that works with your existing team, vendors, and roadmap.
Optimize & CRO
- Speed and Core Web Vitals improvements
- UX and checkout flow refinement
- Experiment and test planning
- Merchandising architecture
Growth & Marketing
- Technical SEO and on-page improvements
- Google Ads support and landing alignment
- Email/SMS lifecycle fundamentals
- Tracking and attribution cleanup
Common wins
Common wins
- +12-35% conversion uplift opportunities identified
- -20-45% load time improvements on core templates
- Cleaner analytics and attribution confidence
- Improved crawl/indexing for revenue pages
Process
Simple execution model built for speed and accountability.
- Step 1
Audit
Assess storefront performance, funnel friction, and data quality to identify where revenue is leaking.
- Step 2
Plan
Prioritize opportunities by impact and effort, then align implementation with your team cadence.
- Step 3
Build
Ship technical improvements across storefront, integrations, and measurement stack with clean QA.
- Step 4
Optimize
Measure results, iterate with experiments, and scale what works across channels and templates.
Featured work
Case studies focused on measurable performance, conversion, and efficiency outcomes.
ShopifyCROAnalyticsAds
Shopify rebuild that lifted conversion and cut paid waste
Replatformed a slowing storefront, tightened analytics, and improved paid landing flow.
View case study
SFCCCROAnalytics
SFCC performance sprint with measurable checkout gains
Stabilized SFCC storefront performance, reduced cart friction, and restored trustworthy reporting.
View case study
SEOCROShopifyAnalytics
Technical SEO and CRO cleanup that increased qualified traffic
Fixed crawl/indexing blockers and strengthened conversion paths for organic traffic.
View case studyLimited availability
Free 20-min audit
Bring one problem: slow store, tracking issues, low conversion, or paid inefficiency. You will leave with clear next actions.
Packages
Practical engagement options to match stage, urgency, and team capacity.
Sprint
Focused fix for a high-impact bottleneck.
$3,500
Starting at
- 1 core objective
- Audit + implementation
- 2-week turnaround
- Outcome recap
Growth Build
Storefront + measurement upgrades for compounding gains.
$8,500
Starting at
- Cross-functional roadmap
- Dev + CRO execution
- Tracking and attribution cleanup
- 4-6 week engagement
Ongoing Optimization
Monthly iteration for speed, conversion, and marketing efficiency.
$2,800/mo
Starting at
- Experiment backlog
- Performance and SEO maintenance
- Channel landing page support
- Monthly reporting
Testimonials
"We needed one person who could untangle dev, analytics, and growth priorities without drama. Rose City Commerce delivered that in the first sprint."
"Conversion improved and paid waste dropped because tracking finally matched reality. The recommendations were clear and executable."
"Strong partner for both technical and commercial conversations. Integrated cleanly with our team and external agency."
FAQ
Do you work as a solo consultant or with agencies?
Both. I can lead projects directly or integrate into your existing agency and internal team model.
What platforms do you support?
Primary focus is Shopify and Salesforce Commerce Cloud, with supporting tools including GA4, GTM, Segment, Klaviyo, and Google Ads.
Can you start with an audit first?
Yes. Most engagements begin with a focused technical + growth audit that identifies quick wins and sequencing.
Do you handle design too?
I handle UX and conversion-focused interface improvements. For full visual design systems, I can collaborate with your designer or partner studio.
How are projects priced?
Projects are scoped by business objective and technical complexity. You can start with a fixed-scope sprint and expand from there.
What if our tracking is currently unreliable?
That is common. We prioritize data cleanup early so optimization decisions are based on trustworthy numbers.
Do you offer ongoing support?
Yes, through monthly optimization retainers covering iteration, experimentation, and reporting cadence.
Who is this not for?
Not a fit for teams looking for the lowest-cost execution-only vendor with no focus on measurement or outcomes.
Qualification
Who this is for
- eCommerce brands doing roughly $250k-$10M annually.
- Teams that need a senior dev who owns storefront + data + growth execution.
- Local or regional brands moving into serious eCommerce operations.
Who this is not for
- Teams looking only for cheapest hourly implementation.
- Brands unwilling to prioritize measurement and clean tracking.
- Projects needing large creative agency services across dozens of disciplines.
Ready to improve conversion, speed, and tracking?
Bring your current storefront, team, and stack. I will meet you where you are and focus on measurable next wins.