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Rose City Commerce

Websites and digital tools for Portland businesses.

We build fast websites, Shopify stores, and simple automations (Slack/Asana/Mailchimp) that help small teams get more leads and run smoother.

Built for small Portland teams

Home-grown support for teams that need practical technical help without agency layers.

  • Home services and trades: remodelers, painters, HVAC, electricians, and landscapers that need more qualified local leads.
  • Professional services: law, accounting, therapy, clinics, and consultants that need clear websites and intake workflows.
  • Food, retail, and maker brands: coffee shops, bakeries, boutiques, and local product brands that want stronger ecommerce sales.

What I do

Four service buckets, each focused on clear business outcomes.

Websites

Build clear, fast websites that help people trust your business and contact you faster.

Example deliverable: Lead-gen site with forms, scheduling, and review highlights.

Ecommerce

Launch or improve Shopify stores so customers find products quickly and complete checkout with less friction.

Example deliverable: Shopify build or migration with merchandising and checkout fixes.

Integrations & Automations

Set up once and let it run: connect your tools so leads, tasks, and follow-ups move automatically.

Example deliverable: Form -> Mailchimp/Klaviyo -> Asana/Jira task -> Slack alert.

Growth & Measurement

Improve visibility and decision-making with local SEO, cleaner tracking, and practical reporting.

Example deliverable: GA4/GTM cleanup and dashboard tied to leads or sales.

How it works

Simple process, clear scope, direct communication.

  1. Step 1

    Quick audit

    Review your current site, tools, and bottlenecks to identify the highest-impact next move.

  2. Step 2

    Plan + estimate

    Translate priorities into a clear scope, timeline, and pricing before development starts.

  3. Step 3

    Build + integrate

    Implement the website, ecommerce updates, and automations with practical handoff documentation.

  4. Step 4

    Launch + iterate

    Ship confidently, monitor outcomes, and improve based on real lead and sales data.

Popular systems I work withShopifySFCCNext.jsGoogle Analytics (GA4)GTMSegmentMailchimpKlaviyoAsanaJiraSlackGoogle Ads

Free 5-minute audit

Free 5-minute audit

Send your website and I will review it quickly for speed, conversion, SEO, and automation opportunities you can act on.

What you get

  • Top conversion or lead-flow blockers
  • Quick speed and technical SEO check
  • Tracking and attribution sanity check
  • One practical automation recommendation

Recent work

Local, practical projects for teams in Portland, Beaverton, Hillsboro, and Vancouver WA.

Portland Contractor (anonymized) case study placeholder preview
WebsitesAutomationTracking

Portland contractor site with lead automation

Home services / remodeling

Rebuilt lead-gen site and automated follow-up to reduce missed inquiries.

View case study
Portland Coffee Brand (anonymized) case study placeholder preview
ShopifyCROTracking

Coffee brand Shopify upgrade with subscriptions

Food & beverage retail

Improved subscription flow and product merchandising for repeat sales.

View case study
Local Retail Brand (anonymized) case study placeholder preview
ShopifyCROSEO

Local retailer speed and conversion cleanup

Retail / ecommerce

Reduced storefront load time and improved mobile conversion flow.

View case study

Need a digital partner for your next build?

You work directly with me. No layers, no handoffs, no bloated process.

Book a call