Led development of a product-ingestion platform that synchronized enterprise catalog data across Fender's Shopify Plus storefronts.
Fender operated multi-brand, multi-region storefronts on Shopify Plus. Product specifications, translations, metafields, and catalog data originated in enterprise systems and needed to reach the correct stores and locales.
Ecommerce and merchandising teams needed to run targeted updates and understand their status without relying on an engineer for routine changes.
Manual updates across storefronts and locales were slow and prone to inconsistency. Specifications, localized content, and metafields also had to be transformed into Shopify's expected data shapes.
Batch operations could succeed for some products or locales and fail for others. Teams needed enough detail to resolve those failures without treating every run as all-or-nothing.
Built an internal React application with Vite and Shopify Polaris that turned the integration into a controlled workflow for ecommerce and merchandising teams.
Built microservice-style Node.js endpoints on AWS Lambda to separate admin actions from ingestion and Shopify writes. The services read from internal PIM APIs and sent validated, transformed data through Shopify Admin GraphQL.
Created a boundary between upstream product data and Shopify-specific requirements. Specifications, translations, metafields, and catalog attributes were normalized before any storefront write.
Separating enterprise data from regional merchandising requirements made the integration easier to extend across stores.
Validation, monitoring, and error reporting were built into the workflow. Partial-success handling identified which products or locales completed and which required follow-up.
This application sat within broader Shopify Plus work at Fender that included checkout and customer account extensions, Shopify Flow, Admin GraphQL, and enterprise integrations. Those capabilities were platform responsibilities, not all features of the synchronization application.
I led the product-ingestion platform and partnered with ecommerce, merchandising, and IT to align the architecture with operating needs.
We established reusable patterns for ingestion, transformation, Shopify writes, and status reporting instead of building one-off scripts for each storefront.