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Rose City Commerce

Local retailer speed and conversion cleanup

Reduced storefront load time and improved mobile conversion flow.

Local Retail Brand (anonymized) screenshot placeholder

Context

A local retailer expanded online quickly and performance degraded as apps and scripts grew.

Problem

Slow mobile pages and weak PDP hierarchy were reducing add-to-cart and checkout completion.

Solution

  • Optimized image, script, and template loading
  • Refined mobile PDP layout and add-to-cart placement
  • Removed redundant app scripts and simplified theme logic

Results

  • Mobile LCP improved from 4.5s to 2.7s
  • +22% lift in mobile add-to-cart rate
  • Lower bounce on high-intent landing pages

Stack

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Local retailer speed and conversion cleanup | Rose City Commerce