Context
A local retailer expanded online quickly and performance degraded as apps and scripts grew.
Local retailer speed and conversion cleanup
Reduced storefront load time and improved mobile conversion flow.
Problem
Slow mobile pages and weak PDP hierarchy were reducing add-to-cart and checkout completion.
Solution
- Optimized image, script, and template loading
- Refined mobile PDP layout and add-to-cart placement
- Removed redundant app scripts and simplified theme logic
Results
- Mobile LCP improved from 4.5s to 2.7s
- +22% lift in mobile add-to-cart rate
- Lower bounce on high-intent landing pages
Stack
ShopifyGA4GTMSearch Console